LogoJobo Branding Logos Graphics Web Design Shane Collens

Shane Collens LogoJobo PhotoBooth 2007

by Shane Collens

Born 1953, Port of Spain, Trinidad & Tobago

Design Services

  • Branding : logo design, image (identity, continuity)
  • Publishing : graphics, web, print (ads, promos)


Design Process

  • "enquiry, evidence, reason"
  • "research, data, hypothesis"
  • "ready, steady, go"

Design is as much to do with science (process) as it is to do with art (emotion). The former of which is universal, the latter is influenced by culture, and when together, will find solutions for the brief. I will first enquire to listen, secondly research meaning to find evidence, then offer reason with ideas to complete the process.

Design Experience


  • Secondary (UK): Mathematics, Physics, Art
  • Tertiary (Sussex): Graphics, Photography
  • Tertiary (London): Fashion, Textiles

Brand application and continuity

The idea of a brand, logo or icon dates back to the beginning of visual communication. Whilst early 'marks' depicted rank and authority, as in coats of arms, marks of trade gradually emerged.

The oldest registered trademark in the world is the Bass triangle of 1875, brewers of fine ale in England. The simple red triangle appeared on all their products before 'advertising' was a profession, before 'branding' was a university degree.

Recognizability and continuity are how we remember products and services. Instant recognition of images presented in promotion is considered as well as continuity of quality.

Start the way you mean to continue

Before offering products and services, you will already have researched the market and refined the items. You intend to provide either something different (alternative) or superior (competitive).

First impressions are important. Bbefore launching, there is no better reason why your image must have the same quality of investment and attention as your product and service.

A personal voyage

From discovery and development to media and identity, full circle, see 'History'.


Take your image as seriously as you take your beach.

Shane Collens Sussex Beach Hut Denzil Beadon 1973

Welcome to LogoJobo by Shane Collens